We started Atomic because we wanted to work differently.
We had both spent years in agencies, managing accounts and helping businesses grow. We started Atomic to keep the strategy close to the people responsible for the work, rather than letting it get lost in layers of process.
We’ve worked on both sides of the relationship.
Ronnie Hira
Co-Founder
Client and commercial
Before marketing, Ronnie played professional cricket for more than a decade and represented New Zealand internationally. He later moved from Growth Specialist to Account Director at a leading New Zealand agency, where he oversaw client accounts and helped lead the wider team. At Atomic, he stays close to client strategy, promotions and the commercial decisions behind growth.
Will has worked across digital strategy, performance marketing and account management in New Zealand and Australia. He also runs Firle Watches, an independent UK watch company, so he understands the decisions and pressures that come with running and growing a business. At Atomic, he focuses on performance, strategy and better ways of working, so more time goes into testing ideas and understanding what will help your business move forward.
Tell us a little about your business, where you want to take it and what is getting in the way. You do not need to know which service you need. That is part of the conversation.