Meta Ads & Creative

People do not open Facebook or Instagram looking for an ad. The offer, message and creative have to give the right person a reason to stop.

Meta can be useful for promotions, launches and products that need to create demand rather than wait for someone to search. It can also show us which messages and offers people respond to before they reach the website.

We plan the campaign and the creative together. The work can include:

• Prospecting, retargeting and catalogue campaigns
• Audience, offer and message planning
• Creative briefs and focused test plans
• Budget decisions and day-to-day campaign management
• Measurement across site behaviour, revenue and customer quality

Every test should answer a useful question, such as which benefit matters, whether an offer is strong enough or which creative explains the product most clearly.

Working together can include:

• Campaign strategy, setup and ongoing management
• Offer and promotion planning
• A creative roadmap built around clear questions
• Feedback on what changed, what we learned and what to test next

We usually work from raw material you provide. Media spend and production outside the agreed scope are separate.