Email & Retention
Email & Retention
Email helps you do more with the customers and subscribers you already have.
Have a chat with usSummary
Best for
Businesses with a meaningful customer or subscriber list, especially ecommerce brands where people can buy more than once
Where it fits
Promotions, launches, repeat purchase and useful follow-up with people who already know your business
Email starts with people who already know your business
Email starts with people who already know something about your business. They may have bought before, joined the list, browsed a product or started a checkout.
That makes it useful for launches, restocks, promotions, repeat purchase and well-timed follow-up. The aim is to give people a relevant reason to return, not to fill the calendar with another discount.
Campaigns and automated flows do different jobs
Campaigns and automated flows do different jobs. We plan both around the moments that matter:
- Welcome, browse, cart, post purchase and win back flows
- Segmentation the team can actually use
- Promotion timing, message and offer tests
- Copy and creative direction that still sounds like the brand
- Repeat rate, customer value, deliverability and list health
What working together can include
For ecommerce businesses, we usually work in Klaviyo, particularly alongside Shopify. Working together can include:
- A review of the biggest retention gaps
- An automation roadmap in priority order
- Campaign planning and segmentation
- Ongoing tests, deliverability checks and reporting
Platform fees, major migrations and production outside the agreed scope are separate.
