What the first 90 days with Atomic look like
We begin with your business rather than a predetermined channel plan. Once we understand what you sell, where the margin sits and what you have already tried, we review your accounts and website, agree the first priorities and spend the next 90 days testing them.
From the first conversation to the first plan
We talk through what you sell, where the margin sits, who your best customers are and what has already been tried.
With access to the ad accounts, analytics, website and useful sales data, we check the tracking, current activity and customer journey.
We bring back what we found, explain where we would start and agree what we are testing during the first 90 days.
We set the approval points, reporting rhythm and what we need from you, then start with the agreed campaigns, creative or website changes.
The plan can change as we learn
During the first 90 days, we may test creative, copy and offers, adjust campaigns or improve parts of the website. We keep the wider business in view, including margin, lead quality and what is actually selling.
When the evidence changes, we change the plan
That is what the first 90 days are for. If the results point somewhere more useful, we explain why and agree the next move with you.
We review the results with you
At the end of the 90 days, we show you what worked, what did not and what we learned. You will be able to see what is worth continuing and where more work is needed.
Together, we agree the priorities, budget, promotions and creative for the next period. We also agree which numbers we will watch and what would make us change course.
We agree how involved you want to be
Some clients want to see and approve almost everything. Others prefer to agree the direction and leave us to run it. We settle that at the start, along with how often we talk and what needs your approval.
Have a chat with usThe practical details
Ninety days gives us enough time to understand your business, make useful changes and see enough response to separate a real signal from noise.
We sit down with the findings and agree whether to continue, change direction or stop. If we keep working together, the next plan is based on what we learned.
