Google Ads

Google Ads works best when the demand is already there. That could be someone searching for a product, comparing suppliers, looking for a local service or trying to solve a problem your business can help with.

Our job is to help you appear across more of that valuable demand, then understand which searches, products and services are producing the results you actually want.

A healthy-looking account is not enough. We care about whether the activity is leading to more sales, better enquiries and growth in your business.

There are hundreds of things we could change inside a Google Ads account. The harder part is knowing which ones need changing.

We look at how the account is structured, what people are searching for, where the budget is going and what happens after someone clicks. If the campaigns are attracting the right people but they are not buying or enquiring, we will look beyond the account at the landing page, offer, pricing, checkout, stock, product mix or tracking.

Google also makes plenty of recommendations of its own. Some are useful. Others are designed to increase spend. Google knows advertising; it does not know your margins, stock, priorities or what a good customer looks like. We do, so every recommendation still has to make sense for your business.

More budget is not automatically the answer. There may be more to gain by changing where the existing budget goes, putting more behind valuable searches or focusing on products with stronger margins.

For ecommerce, that can include Search, Shopping and Performance Max, but each has to earn its role. We want to know which products Google is favouring, what the feed and landing pages are doing and whether the results make sense outside the Google dashboard.

If one part of your range is more profitable or more important to where you want the business to go, the advertising should reflect that. If profitable demand is available and the wider numbers support more spend, we will tell you. If something else is limiting growth first, we will tell you that too.