Google Ads

Google Ads

Google Ads can help when people are already searching for what you sell.

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Summary
Best for
Ecommerce and service businesses where people already search for what they sell
Where it fits
Capturing existing demand and learning which searches, products and enquiries are worth paying for
When Google Ads is useful

Google Ads works best when people are already searching for what you sell. They may be comparing products, looking for a local service or trying to solve a problem your business can help with.

We use the account to find out which searches, products and services are producing sales or worthwhile enquiries. That means looking past traffic and platform-reported return to what happened in your business.

What we look at

We review the account alongside what happens after the click. The work can include:

  • Account structure, search terms and targeting
  • Search, Shopping and Performance Max campaigns
  • Product feeds and landing page feedback
  • Bids, budgets and conversion goals
  • Tracking and data quality

If the campaigns attract the right people but the website, offer, stock or tracking is getting in the way, we will say so.

What working together can include

Working together can include:

  • Campaign strategy, setup and day-to-day management
  • Budget decisions based on revenue, margin and lead quality
  • Search term, product and landing page reviews
  • Testing and reporting that explains what changed

Media spend is paid directly by you and sits outside our fee.

Want to talk it through?​

Tell us what is happening in your business and what you would like to improve. We will ask a few questions, then explain whether we can help and where we would start.
Book a 20-minute call
Book a 20-minute call