Case studies
We start with the business, not the ad account. That means understanding where sales come from, what each customer is worth and what may be holding growth back before we recommend more spend. These case studies show how that works in practice.
Hobby & sewing ecommerce
The issue
Online sales were being treated as a side project.
What was happening
Online sales were still being treated as a side project, despite the strength of the showroom.
The retailer had loyal customers and strong in-store sales. Online advertising was running, but the team could not clearly see which products or customer journeys were leading to orders.
How we helped
We fixed the tracking first, then focused the budget on products customers were already looking for.
Once everyone could see what was driving sales, we focused the advertising on products customers were already looking for. We also made the journey from search to checkout easier.
What changed
+275% online revenue growth
Online revenue grew by 275%, adding around $132K a year. Ecommerce became a dependable second sales channel for the business.
Bedding ecommerce
The issue
Choosing an overseas market with a path to profit.
What was happening
The business wanted to grow overseas without gambling on the wrong market.
The business was already doing well in New Zealand. Before expanding, the team needed to understand where customer demand would still produce a healthy profit after shipping and advertising costs.
How we helped
We tested demand in each market with a small budget before deciding where to invest.
Together, we looked at demand, shipping costs, advertising costs and the profit left from each sale. We only increased the budget in markets that showed a clear path to profitable growth.
What changed
3 profitable international markets
Those markets now generate more than $2.5M a year at margins of 50% to 65%. The team could grow internationally without relying on one expensive guess.
Home and living ecommerce
The issue
Finding a way to grow outside the peak season.
What was happening
One busy season was carrying most of the year's revenue.
The business performed strongly during its peak, but sales dropped away for much of the remaining year. The team wanted a steadier base without forcing offers that did not make sense for customers.
How we helped
We found products and offers that gave customers a real reason to buy outside the peak season.
We found products, audiences and offers that suited the off-season, then used email to reconnect with customers who had already bought from the brand.
What changed
+50% annual growth
The plan created around $48K in new off-season revenue and helped the business achieve its strongest year to date. The quieter months now contribute more consistently.
Gaming & tech ecommerce
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The issue
Knowing which changes were really improving sales.
What was happening
Campaigns were left running, so the team could not see what was really driving sales.
Campaigns were often set up and left running. That made it hard for the team to know whether a result came from the creative, the audience or a short-term change in demand.
How we helped
We tested new creative and audiences every month, then kept what worked.
Each month, we tried new creative and audiences alongside the strongest existing campaigns. We changed budgets gradually, using clear evidence rather than reacting to every short-term movement.
What changed
+30% revenue growth
Revenue grew by 30%, reaching roughly $1.3M a year. The team now has a repeatable way to keep learning and improving.
Jewellery ecommerce
The issue
Making the numbers clearer for the founder.
What was happening
The founder knew the customer well, but the numbers did not explain why some months worked better than others.
Strong product and brand instincts were already guiding the business. What was missing was a simple view of which products, audiences and advertising were producing the healthiest returns.
How we helped
We kept the founder's judgement at the centre and added clearer numbers around it.
We shaped the reporting around the decisions the founder was already making. That made it easier to see what was working, back good instincts and adjust when customer behaviour changed.
What changed
$840K–$960K annual revenue
The business has maintained annual revenue of $840K to $960K at roughly 85% margin. The founder still leads the decisions, now with clearer information behind them.
Tyre ecommerce
The issue
Giving the most profitable product the attention it deserved.
What was happening
One high-margin product was getting lost in a large catalogue.
The product was especially profitable, but it received the same level of attention as the rest of the range. The business did not need a larger budget so much as a clearer focus.
How we helped
We gave the most profitable product its own campaigns and a larger share of the existing budget.
We created dedicated campaigns around the demand for that product and moved more of the existing budget toward it. The rest of the range stayed active, with spending guided by the returns it produced.
What changed
2× product-line sales
Sales of the product doubled while margins stayed between 70% and 85%. The growth came from using the existing budget more carefully, not increasing the total spend.
